Beaches provide lots of opportunities for recreation for people from all walks of life, and cater to varying interests. Families and friends, as well as tourists spend much of their time year round on the beaches. However, visits to most coastal communities and beaches indicate very high disregard for basic sanitation practices, resulting in pile up rubbish/ trash rejected by the sea and those left behind by visitors and tourists.

Within these coastal communities dependent on tourism, their beaches’ filthy conditions is among the most important environmental and economic issue confronting them, as visitors and tourism figures keeps dwindling due to the perennial insanitary conditions at the beaches, and wish something could be done to arrest the situation, to ensure sustainable development. Besides, no one wants to go to a beach littered with plastic bottles, discarded nets and faeces.

It does not take much to make a difference and the benefits of clean coast/ beaches to these communities and society as a whole far outweighs the cost. Doing nothing, is the easy option and the repercussions are enormous.
Coastal Conservancy Organisation (CCO), has identified the need for the Clean Coast/ Beach Project, which meets a critical national interest and is earmarked to rid our coastline and beaches of marine litter and filth.